Digital Marketing

Course Overview

In many sectors, digital marketing is no longer just window dressing for traditional marketing but has become part of the strategic direction particularly for globally operating companies in almost all sectors of the economy. As the diversity of digital media increases, there is a contemporaneous need in middle and upper management for experts who master both individual disciplines while also bringing management and leadership qualities to the table. You will learn how to develop an internationally viable digital strategy across channels and countries and to communicate using planned storytelling techniques. In the course, Digital Content Creation, you will deepen your knowledge of how content is generated from ideas. In order for you to master the digital marketing keyboard completely, you will deal with techniques and tools such as website optimization, search engine marketing, conversion optimization and marketing analytics. In your course of studies, you will expand your knowledge in the areas of social media management and monitoring in order to develop effective messages in the professional world and to broadcast through the appropriate channels. How significant this knowledge is can be seen by the fact that some companies choose to spend a large part of their advertising budgets on digital influencer marketing, making digital marketing a key corporate component with its influence on both company and product strategies. With a Digital Marketing Masters degree you are an expert in the integrated use of digital media in marketing. This makes you interesting for (management) positions in operative and strategic marketing at international corporations as well as for content providers and agencies, ad-tech companies and media agencies or perhaps your path will lead you to entrepreneurship.