Digital Marketing and Analytics

Course Overview

Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications. The MSc in Digital Marketing and Analytics from Kent Business School provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics. The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Careers: You gain much more than an academic qualification when you graduate from Kent Business School - we enhance your student experience and accelerate your career prospects. In today's business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience. From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.