Internet Marketing

Course Overview

It's more important than ever for a marketing professional to understand the possibilities and limitations of digital media, and how to best employ sound marketing fundamentals in this rapidly changing technological landscape. The courses provide an in-depth exploration of Internet-specific marketing methodologies, Internet law, and interactive advertising design principles, as well as teaching the best ways to utilize social media networks and search engine optimization. Through it all, you'll gain the necessary tools to create a viable marketing and strategic plan for selling products, developing and cultivating a brand, and for protecting a company's reputation within the Internet community. It all culminates in the final capstone project, in which you'll create and produce an Internet marketing campaign. With the advanced academic studies of Internet marketing, search engine optimization, e-commerce, and the psychology of the online consumer, Full Sail's Internet Marketing Master of Science Degree can provide you with the advanced education that is crucial to becoming a 21st century marketing leader.