Journalism and Mass Communications - Integrated Media Communications

Course Overview

The College of Journalism and Mass Communications offers a Master of Arts degree with specializations available in media studies, professional journalism, and integrated media communications (IMC). Applicants seeking admission to the IMC program will be required to complete a basic statistics course if they have not taken one as a part of their undergraduate coursework. The master's degree is designed to build or enhance professional knowledge, skills, and leadership in journalism and mass communications. The program is designed to accommodate the needs of students with an undergraduate degree in a journalism and mass communications; journalism, advertising, public relations, marketing and education professionals; or students with careers and undergraduate degrees in areas other than journalism and mass communications. Applicants with an undergraduate major in an area of study other than journalism and mass communications, or students with little or no professional related experience may be required to complete undergraduate journalism and mass communications courses. All of the specializations are available by distance education. The college offers synchronous (real-time) and asynchronous (flexible) distance courses, all of which are interactive. The synchronous courses are interactive between campus and distance students, and typically meet one evening a week. Overall, the program's interdisciplinary curriculum combines up-to-date knowledge with practical application and individualized experience. Integrated Media Communications, Earn a minimum of 36 credit hours, including 18 hours in advertising/public relations, and either 1 or 2 minors. This specialization is a cooperative program between University of Nebraska, 'Lincoln and University of Nebraska at Kearney. thesis is not required. 18 hours in the major (advertising and public relations). 9 hours in at least one minor: marketing or speech communication. may also select two minors: marketing and speech communication. requires that at least 12 of the 36 hours must be earned in courses open exclusively to graduate students (900 or 800 level without 400 or lower counterparts). Students who are completing the master's degree under this option and later elect to continue in graduate work for the degree of doctor of philosophy must give evidence of ability to carry on independent research.