Course Overview
In this Marketing Analytics Micro Masters program offered at University of California, Berkeley - UC BerkeleyX , you will learn best practices and approaches for marketing measurement and analysis. Through practical applications, you will learn how to apply analytics tools and techniques to real-world marketing problems with the measurement of marketing strategies; for price and promotion analytics; by analysis of competitive trends; and to understand distribution and sales performance. Through analytics-based marketing you will learn to drive ROI with your marketing strategies. Marketing analytics has become increasingly important in determining a company's spending and ROI. In today's job market, many entry-level marketing positions now require some basic level of knowledge in this rapidly growing field. This Micro Masters program will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace as you learn about quantitative marketing approaches for all types of marketing campaigns. The program is taught by Stephen Sorger who has held leadership roles in marketing and product development at companies such as Oracle, Job Outlook: Over a half million jobs created in 'analytics skills' from 2015 through 2018. (Price Waterhouse Coppers (PWC) report based on Burning Glass data) This program focuses on skills that are beneficial to the following jobs: Product Manager; Marketing Manager; Market Researcher; Market Executive; Marketing Operation. The Bureau of Labor and Statistics (BLS) forecasts a 19% growth rate for Market Research Analysts through 2024. The BLS forecasts a 30% growth rate for Operations Research Analysts through 2024.
Study in Australia
Study in Canada
Study in Germany
Study in United Kingdom
Study in USA
Study in Switzerland