The Marketing Management program is offered by Harvard University. Key learning outcomes: Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, distribution, and integrated marketing communications. Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis. Apply marketing communication principles and strategies in focused subject areas such as leadership, management, news media, digital, or social media. Earning the certificate, To meet the requirements for the certificate, you must: Complete four certificate courses for graduate credit. Earn at least a B grade in each course. Complete the courses within three years.
Harvard University, United States
The Marketing Management program is offered by Harvard University. Key learning outcomes: Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, distribution, and integrated marketing communications. Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis. Apply marketing communication principles and strategies in focused subject areas such as leadership, management, news media, digital, or social media. Earning the certificate, To meet the requirements for the certificate, you must: Complete four certificate courses for graduate credit. Earn at least a B grade in each course. Complete the courses within three years.
Harvard University, United States
Study in Australia
Study in Canada
Study in Germany
Study in United Kingdom
Study in USA
Study in Switzerland