Public Opinion and Political Behaviour

Course Overview

When angry at a particular government policy, some people sit in their armchair and complain, others write letters and organise committees, some participate in social media campaigns, while others still protest or even riot in the street. Politicians care about public opinion, so how do we explain these choices? How are reactions shaped by people-s social background, their economic circumstances, their personality, or even their genetic inheritance? Can politicians and the media influence public opinion and if so, how? MSc Public Opinion and Political Behaviour explores the interaction between the mass public and political elites in advanced industrial democracies. Specialist facilities: Laboratories of networked computers featuring extensive software for political analysis, The ESSEX Lab provides opportunities for experimental lab research, Student societies for politics, debating, and Model UNWe organise the Essex Summer School in Social Science Data Analysis, A programme of seminars and events run by the department, Your future, All Essex politics graduates have the distinction of a qualification from one of the world-s leading politics departments. Our course can lead to a career in the polling industry, market research, British and European Politics or the private sector. You will develop key employability skills including analytical reasoning, survey design, polling, research design, and report writing.