Public Relations

Course Overview

The rise of participatory media like blogs, Twitter, and content-sharing sites has challenged the traditional idea of who the journalist is. In this 12-month master's program, you'll examine new digital tools to produce and distribute content in classes such as Media Relations and Advanced Writing for Public Relations Professionals. In Public Relations program from Full Sail University you'll gain an understanding of how to plan, research, execute, and evaluate effective PR media plans in Social Media Metrics and ROI and Market and Consumer Research Analysis. Additionally, classes such as Integrated Marketing Communication and The Online Media Room will show students how to leverage social media to create powerful dialogues with an organization's publics and stakeholders. The program's project-based curriculum takes you beyond theory, encouraging you to work with real clients and real public relations challenges. You'll showcase your efforts in a personal website, and develop your personal brand and social presence ' establishing yourself as a powerful force within the world of PR.