Public Relations - Corporate Communications

Course Overview

The courses in this Public Relations - Corporate Communications program, offered by Centennial College and based at the Story Arts Centre campus, reflect the thinking that no two days in PR are alike and industry experts who teach the courses ensure you: Learn to research, write, plan, edit, design and implement everything from strategic communications plans and employee newsletters to gala dinners for hundreds of people, Gain an understanding of how communications strategies influence employee attitudes, shift stockholders' opinions and tell an organization's story to the media, Connect with the PR industry. This program focuses on the systematic analysis of public policy issues and decision processes. Includes instruction in the role of economic and political factors in public decision-making and policy formulation, microeconomic analysis of policy issues, resource allocation and decision modeling, cost/benefit analysis, statistical methods, and applications to specific public policy topics. You may want to consider this School of Communications, Media, Arts and Design program if you have previously completed post-secondary education, possess strong writing skills and have the ability to manage various projects at the same time. This program is offered at the Story Arts Centre in Toronto. There is also an option to take this program at the Pickering Learning Site. Program Highlights: This Public Relations program's curriculum highlights learning by doing while emphasizing employability skills and landing a job. The offering leads the way in social media and PR content. Because the program is facilitated from Centennial College's Story Arts Centre in Toronto, you are close to the heart of Toronto's PR industry. You complete a full-time, eight-week field placement in the industry. Student membership in one of the following associations is included in your tuition and fees: the Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC). Career Outlook: Corporate communicator, PR consultant, Community manager, Communications coordinator ,Digital media specialist, Event planner, Marketing coordinator, Media relations coordinator, Social media coordinator