In many industries the ever increasing product adaption and the fierce intensity of competition is placing specific demands on sales. The absence of differentiation potentials of the actual product can often be compensated by innovative marketing concepts and channels, customer-focused advice and support, as well as effective sales processes and systems. At the same time sales plays a fundamental role for complex, innovative and correspondingly highly sophisticated products and influences the economic success. As a result the sales department is gaining strategic importance with the company management.
Hochschule Kempten - University of Applied Sciences, Germany
In many industries the ever increasing product adaption and the fierce intensity of competition is placing specific demands on sales. The absence of differentiation potentials of the actual product can often be compensated by innovative marketing concepts and channels, customer-focused advice and support, as well as effective sales processes and systems. At the same time sales plays a fundamental role for complex, innovative and correspondingly highly sophisticated products and influences the economic success. As a result the sales department is gaining strategic importance with the company management.
Hochschule Kempten - University of Applied Sciences, Germany
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