Course Overview
American University's online Master's in Strategic Communications program helps you plan campaigns, craft persuasive messages, and effectively target different audiences. You'll learn to leverage the latest in digital and social tools to ensure that your messages have the greatest effect. You'll engage with domestic and international peers through group work, role playing, and dynamic online discussions. It's a format tailor-made for today's lifestyle, with easily digestible coursework that's accessible any time and on any device. Harness the Power of Media and Messaging, Washington, D. C. , is home to some of the world's most noteworthy communicators. When you study with us, you gain access to this world, enabling you to develop as a communications professional. The real-world skills and concepts taught in this program will open doors throughout the PR and media industry. Upon completion you will have mastered the ability to: create dynamic communication campaigns, develop strong communication plans using qualitative and quantitative research, increase your ability to think creatively and analytically, write clearly and strategically across media channels, including social and digital, understand how channels differ and how to use each one effectively, present your work confidently and persuasively
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