Course Overview
Education should enable professionals in this field to be expert managers, marketers, and planners in the public, private, and commercial sectors. The program prepares students to be middle-level and, eventually, upper-level managers in the tourism and hospitality industry. The degree program is based not only on the practical application of management techniques, but also on the theoretical foundation that defines the profession. This makes the degree program clearly distinct from generic management curricula that do not include an industry-specific core. Areas of Specialization: Two concentrations are offered: Hospitality Operations Management, Tourism and Hospitality Marketing, Job Prospects: Students typically find placements in convention and visitor bureaus, event management companies, convention centers, hotels, and resorts.