How to write a successful motivational letter - A simple guide with free templates


Most university courses, from undergraduate degrees onwards, expect a fair bit from applicants. Not only does each course have set academic requirements and forms to fill out; most applicants will also be asked to provide examples of their work, a CV, and even undertake special course-specific preparatory exams. Many masters courses – especially some very competitive ones, like the top MBAs – encourage applicants to obtain letters of recommendation from senior colleagues or academic supervisors. Atop this sheaf of papers sits the most intimidating prospect of all: the motivational letter.


A motivational letter, also known as a personal statement or a cover letter, is a short piece of writing all about you; your past, your ambitions, your personality, and your interests. While completing CVs and forms can be a little dry and boring,  motivational letters can be hard to write. The combination of needing to produce such an intimate piece of writing, worded in such a way that it comes across as both authentic and professional, and then using it to sell yourself to a university, creates the perfect recipe for social awkwardness and writer’s block.


Despite the difficulty of writing a decent motivational letter, it’s a fundamental skill in today’s jobs market – once you leave full-time education, you’ll need to write motivational letters to potential employers. With this in mind, writing a motivational letter for a masters degree is excellent practice. Below, we’ve prepared a couple of fail-safe techniques you can apply to writing a motivational letter so that it won’t either sound sterile or arrogant, and will help you stand out from the crowd.


Cover the basics: The central function of a motivational letter is to convince the admissions team at the university of your choice to offer you a place, or invite you to interview. Make sure that the letter is structured in such a way that it serves this purpose – it is usual to conclude a motivational letter by asking directly that you be admitted or invited for interview, depending upon what the next step of the admissions process is. Equally important is the calibre of your written language; if your motivational letter is riddled with grammatical errors or spelling mistakes, or doesn’t make sense, the university will almost certainly refuse to admit you. A great starting point is to look at some templates for motivational letters in your chosen field, to see how they are structured, and what key points you need to cover.


Get personal: A standard for all cover letters – including those for job-seekers – is that you must address your letter to a specific person. For your masters course, it could be the Head of Department, or the academic staff member responsible for your masters study programme. If you will be working closely with an academic supervisor – as with most research degrees – your cover-letter should be addressed to the academic you’d prefer to supervise you. Use the university’s website to figure out who the right person is, and address the letter to them using their name and title.


Show, don’t tell: This is true of CVs, and is true of motivational letters too. “I am a good leader” sounds a lot weaker than “I led a group of my fellow students on a week long climbing expedition, where we successfully…”. Avoid any overly ambiguous statements, as these can diminish the confidence the admissions team may have in your motivations. Also, make sure not to show things twice – if you’ve discussed something extensively in your CV, don’t dwell on it in your motivational letter.


Do your research: Academic institutions often have a lot to say about their values, priorities and vision. What’s your target institution’s motto? Do they prioritise sports, arts, or something else? Do they have a statement of values? How do you reflect these things? The most important question to think about in relation to these things – why is it that you want to go here? Weaving your knowledge of these things into your letter is a great way to assure admissions tutors that your choice to study at their institution is an informed one.


Be specific: One of the biggest problems at application is that candidates don’t adequately explain why it is they want to study what they’ve applied for. Remember, you’ve got to explain your choice of subject, and your choice of institution. Not just “Why Biology?” but “Why Biology at this university?” If you don’t yet have answers to this question, then it is well worth going through the University’s website again, to work out what inspired you to take the next step, and apply for your chosen course.


Write a story: People love stories. They like to be taken on a journey, and brought to a satisfying conclusion. A list of superlatives or accomplishments is nowhere near as compelling as an epic story that weaves all that you’ve done into a coherent account, that supports the choice you’ve made to apply. Like all stories, make sure your motivational letter has a clear beginning, a middle, and an end. These should all follow logically on from one another, so that the reader is left feeling convinced of the suitability of your chosen course and institution, to your skills, experience, and goals.


Be interesting: This is without doubt the most important feature of a motivational letter – you absolutely must capture the reader’s interest. If you come across as boring (or worse, bored) on paper, it’s much less likely that you’ll get a positive reply. But furthermore, the interest you express has got to be personal, and it must relate directly to your motives. It’s absolutely no use whatever to produce some bland, boring page or two about hard work and how interested you are in your subject. This is exactly what every other candidate will write, and for the most competitive courses, you will want to stand out. But the best way to do this is not to try to be someone else; be yourself. Mention the fact that you like juggling. Talk about how you felt when your father was laid off work. Begin from your earliest memory. So long as what you say relates to what makes you the person you are, and then why that person has chosen to apply for this course, it deserves to be there.


What underscores all these points is a simple, and very ancient, piece of advice; know thyself. Nobody expects you to have everything figured out when you apply for a masters, but they will at least expect you to have a firm grasp of what you want out of the degree you’ve chosen to apply for. It’s in nobody’s interests for students to undertake courses for which they are ill-prepared, or that they haven’t really thought through – all you need to do is show your chosen university that this doesn’t apply to you.


And let’s face it; a masters degree is a fantastic opportunity, that will allow you to gain an expert understanding of a field about which you are passionate, and will build a bridge to a career that excites you – what could be easier to write about than that? But if you prefer to get some guidance, have a look at our motivational letter templates below.


Example 1: Motivation Letter for a Masters of Science Degree (MSc)

Dear sir /Madam,

My name is [name] and most recently I have been working as a [job title] at [company name]. I hold a B.Sc degree in [subject] from [university name].

The undergraduate curriculum in [subject], [university name], introduced me to a wide variety of subjects in the field of [subject]. Various courses like [course 1], [course 2], [course 3] (name all relevant courses) provided me with a strong footing in [subject of the masters degree].

While offering both depth and breadth across this field, these courses put into perspective the importance and relevance of [subject] and the application of its fundamentals to the problems faced by the real world.

I am much eager to adopt and know new technologies. I am really enthusiastic to attend a Master of [subject] at [university name] in order to understand different [subject] concepts and its applications to more complex real life situations. The good reputation of high-quality education standards, an extremely distinguished faculty members, and research facilities are the factors which have motivated me to apply for my masters studies at [university name].

Moreover, I feel I am responsible for making a big move in this field and this scholarship will give me a big chance to be one day someone who is remembered for his innovations. I think it is our duty as people sharing life in this world to make our future better because the future is not only ours. The next generation should be proud of us one day when they look back and find how hard we worked to make the world a better place. I believe my qualification and your needs would be an excellent fit. I will be happy to provide any further information or documents if required. I look forward to your positive response. Thank you for your time and consideration.

Kind regards,



Example 2: Motivation Letter for a Masters of Art Degree (M.A.)

Dear Prof. [name],

I am writing to inform you of my interest in the Masters of Arts [name] program at [university name].

I currently hold my Bachelor’s of Arts in Art History [subject] from the University of [name], having graduated with cum laude with a GPA of 3.82 [grade]. After attending the University of [name], I completed a 3 month internship at the National Gallery in London (GB) followed by a 6 months internship at the Museum of Modern Art in New York (USA).

During my studies and internships I developed a deep interest in Italian Art, with a particular focus on artists form the 17th century. Having worked under the supervision of Prof. [name] at the National Gallery enabled me to get a very deep understanding of [specific subject] and I see the Masters of Arts [name] program at [university name] as a unique opportunity to intensify my knowledge and continue my studies.

Given my education and experience from [university name], National Gallery and Museum of Modern Art, I am confident that I am an excellent fit for the Masters of Arts [name] program at [university name]. I have researched the program and determined that the coursework and research profile of the college are a strong match. I’m particularly impressed by the volumes of [name] books in the university’s library, which are of particular interest for me and which I would love to study in great detail.

If you have any further questions, please contact me using the information at the top of this letter.


Kind regards,

Your name


To learn more about what you can do with a specific master have a look at the MastersAvenue’s Global Degree and Career Survey (GDCS) ©. We have analyzed the career paths of more than 7.5 million graduates from all over the world. Look what others have studied and what they do now. You will be surprised!

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