Media firms are constantly in search for professionals who are able to handle and mediate the constantly in flux and dynamic multimedia industry. Media management is the umbrella term for the strategy, organisation, production, and marketing behind media outlets. A Masters degree in media management (MA or MSc) will equip the students with the analytical, operational, and leadership skills to successfully thrive in the fast-paced media industry. Students will gain both theoretical and practical knowledge about topics such as technology consumer behaviours, novel business models, and project management. Graduates with a postgraduate degree in media management usually go into industries such as marketing, advertising, public relations, publishing, or social media management. Media management graduates will accelerate in their chosen field into a higher position up the corporate ladder.